KELLEY THORNTON: FOUNDER & CEO

Kelley has 25 years of P.O.P. experience. Since starting Purchase Point in 2009, he has obsessed about using creativity to drive sales and measuring the impact of P.O.P. on attracting shoppers and selling products. He believes passionately that as an industry, we just need to do a better job.

KAREEN WANG: GLOBAL DESIGN DIRECTOR

Kareen inspires our creatives and demands the best expression of your brand at the point of sale. With 17 years in P.O.P., she has a unique ability to combine our client's brands with knowledge of the shopper experience to deliver a holistic and realistically executable cutting edge design.

PAUL SOLDERA: DIRECTOR OF STRATEGY & RESEARCH

Paul is a sharp minded strategist that obsesses over identifying client challenges and forming winning strategies that are executed, to produce quality results. He has 15 years experience in strategy research and creation, with specific focus on communication testing and brand planning.

JOANN CARCHIDI: DIRECTOR OF CLIENT RELATIONS & OPERATIONS

Exceeding client’s expectations, quickly evaluating needs and getting it right is what JoAnn has done for over 20 years. JoAnn thrives in supporting client specific projects and maximizing our efficiency, while finding ways to make Purchase Point fiction-less to our clients.

BILL CARLSON: DIRECTOR OF BUSINESS DEVELOPMENT, EMEA

Bill has more than sixteen years of marketing experience spanning agency and client-side. He has worked with a diverse spectrum of brands in the beauty, food, tech and personal care industries. Bill is guided by unbridled passion for the shopper and specializes in bringing immersive and intuitive consumer experiences to life from online to in-store.